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Choosing the right contractor is critical


When you call Morrell Construction to build your family a new home or do a renovation, or handle a kitchen or bath, you will sit down with Michael Morrell and have extensive communication about your needs and how his company can build it for you. Once you have chosen your design and made all of your selections, you will be provided with something better than an estimate.

Morrell and his team will tell you the actual cost of the project with no hidden fees. And as long as you don’t change the plan, he will not waver from that price. If that sounds like a big caveat, fear not: After such an extensive process, customers rarely find the need to alter their decisions.

No add-ons. No overages. No surprises. A firm price, guaranteed.

Here’s something else: The time frame is firm, too. That’s because Morrell Construction won’t start your job until all the plans are in place, the design is approved, and all the materials are ordered and delivered.

Because Morrell Construction is a turnkey construction company, it controls the schedule. The designer, framers, carpenters, drywall team and almost everyone else you’ll need for the project, work for Morrell Construction, so there is no waiting around for subcontractors to finish other jobs and arrive on-site to do their work. When Morrell Construction begins your project, it handles every phase, with skilled craftsmen who respect your home like it was their own, adhere to the highest standards of quality and hold themselves responsible to the schedule.

During the process, you can monitor every aspect of the build, from the contract and proposal to schedule and specifications, all through a phone app. The crew will take photos and download them to the app so you can see the progress. If you have a question, Michael Morrell considers education half his job and will be happy to explain.

When Morrell Construction is done with your project, the crew leaves your house spotless. And with their workmanship guaranteed, you always know the job is done right and looks beautiful.

“Did you know that the Better Business Bureau reports that contractors are the most complained about industry, even ahead of auto repair businesses?” asks Morrell, the third generation member of this family-owned business that traces its roots back 60 years. Texas is the only state in the union in which a contractor’s license is not required for homebuilding or remodeling. That means any yahoo can grab a hammer and call himself a contractor. But not any yahoo is inducted into the National Association of Homebuilder’s Remodeling Hall of Fame, as Morrell was 25 years ago.

This full-service construction company handles every kind of construction project you can imagine, and it even boasts the specialty of helping older adults age in place. Morrell recently retrofitted the house of a man suffering from Parkinson’s, a progressive disorder that attacks motor control. “We thought through the whole project so he can live out his years at home,” Morrell says. The project entailed enlarging the shower and removing the door and the threshold so the owner could roll up in a wheelchair and turn the water on from outside the shower. A bench was added for him to sit on while showering, and room was made for a stool in case he needs help. A shower wand was also added at waist level so he can wash himself even if he can’t stand.

The client doesn’t need all this now, but Morrell Construction takes pride in thinking beyond the present when working for its customers. That might explain why 74 percent of the company’s jobs come through referrals.

“Our goal is to build relationships that will be passed on to the next generation of homeowners,” says Morrell.

Barry Waldman is principal of Big Fly Communications, a PR/marketing firm for nonprofits and small businesses.

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