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IBB Design showroom entices clients to give in to impulse


Visitors to IBB Design Fine Furnishings in Frisco are immediately enveloped in a sensory experience. A montage of color and texture, the 40,000-squarefoot showroom is a homeowner’s dream. Vignettes of vibrant home furnishings beckon, tempting them to take the décor home.

“We cater to the instant gratification client. We stock unique items that have designer details, and we can follow you home in a truck,” says Shay Geyer, interior designer and partner of the award-winning firm. The building showcases over 500 lines of merchandise from nationally recognized manufacturers. Each piece on display has been hand-selected and customized by the IBB Design team.

“We pick the designs, the finishes and the details. We try to stay ahead of the curve and be in tune with what our clients want,” Geyer says.

The showroom also exhibits IBB Design’s private label upholstery and occasional furniture. The design team developed the IBB Fine Furniture line to offer customers a distinctive option to conventional brands.

“Our mantra overall is to design for a classic aesthetic. We have traditional; we have modern. We have transitional pieces. There’s a range,” says the designer.

Clients also have the opportunity to custom order any piece on the showroom floor. A design center located on the second floor presents clients with options for redecorating and renovating. Samples of tile, flooring, lighting and cabinetry hardware offer a multitude of choices. A resource room houses fabric samples and slant boards for creating one-of-a kind décor collections.

Homeowners looking for custom window coverings can browse through options from Sunrise Blinds or make a selection from IBB’s Drapery Program. Nine fabrics in 65 colors are available in several widths with delivery in three weeks.



“Our clients appreciate certain brands in fashion, and they want the same look in their home. We design for the client. We get to know the client and their lifestyle,” says Geyer.

A regular visitor to the showroom is likely to see a different array of merchandise each time. Trucks arrive daily with new furniture and décor accents that are moved immediately to the floor. Walls are repainted quarterly to enhance the vignettes, with a major transition occurring each spring.

“We get the itch to remodel in the spring. We try things out here, new paint colors and flooring. We’re constantly experimenting,” Geyer says.

The showroom is home to a team of 36 interior designers, including two full-time visual merchandisers dedicated to creating the eye-catching displays. “We have the best team in place we’ve ever had. We believe in being accessible to our clients. We want their experience to be a pleasant one that they will take with them,” says Geyer.

It’s no surprise Geyer and partner Beth Rafferty, her mother, are well recognized for their interior design services. Following the 2004 showroom opening, the firm quickly became a destination for clients and designers.

In addition, IBB Design is a two-time winner of the prestigious ARTS Award for excellence by a furniture retailer. Geyer is again a nominee, this time for excellence as an interior designer. She is featured weekly on Good Morning Texas where she offers design tips during a Friday morning televised segment.

The future holds great expectations for IBB Design Fine Furnishings. An upcoming expansion of the resource room, as well as a move of the design center into an adjacent building, will offer more space for the team to build design projects with clients. Geyer is also developing a collection of upholstery, lighting, case goods, hardware and fabric.

“We’re having a lot of fun!” she says.

Nancy Baldwin is a Dallas-based freelance writer and editor. Contact her at .

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