It is among a lady’s most personal items, but most get it wrong. Lingerie experts claim that almost 80 percent of all women are currently wearing an ill-fitting bra. Visit Zsofia’s Fine Lingerie in the Dallas Design District and owner Zsofia Mezey will help you remedy this problem. Her boutique, the exclusive Dallas retailer for many brands, offers high-quality lingerie and sleepwear in beautiful styles and colors from around the world that is personally fit to your body type.
Mezey explains: “I never understood the hassle women go through to find beautiful yet well-fitting lingerie, not to mention the life-changing effect of it. Looking good on the outside has a lot to do with what you wear underneath. Wearing the right fit that complements your body type makes all the difference; it gives you a better overall look underneath your clothes. Lingerie for women is like a ‘well-fitted’ suit for man.”
A properly fitting bra lifts and separates the breasts, showcases the waistline and improves posture. It also eliminates poor support that causes back pain. A woman’s appearance improves as the right bra makes the breasts look smaller and elongates her silhouette. Conversely, it may also give the breasts a fuller, larger appearance to enhance her curves.
Mezey, a native of Romania’s Transylvania region, studied fashion design in Milan. She understands how women struggle to find clothing that fits well. While living in Los Angeles and working at a high-end lingerie shop, Mezey learned the fine art of bra fitting.
She relocated to Dallas in late 2013 and soon discovered a void in fine lingerie. Mezey’s goal was to create a cozy environment that resembles a Parisian lingerie boutique and caters to women of all shapes and sizes.
The “Ladies Only” fitting rooms provide each client with a private, personalized bra-fitting consultation that is complimentary.
Zsofia’s is a popular site to host bridal lingerie showers, women’s business mixers, networking events and other private events.
“We have everything, from basic T-shirt and strapless bras, bridal undergarments, honeymoon wear, loungewear and exquisite fashion bras to something ‘naughty and fun.’ We even stock amazing nursing bras,” says Mezey.
She emphasizes that the care of good lingerie is as important as buying quality products and warns against using standard cleaners that will shorten the life of the lingerie. Harsh chemicals will stretch the elastic out and distort the fabric. Instead, Mezey recommends handwashing in lukewarm water and then drying by either hanging the garment or laying it out flat.
She enthusiastically supports local Dallas businesswomen, charitable causes and issues that affect women and girls, and other great causes in the community. As a two-time cancer survivor herself, Mezey works closely with one of her favorite causes My Breast Choice (MyBreast Choice.org), founded locally by Diane Taheri. Zsofia’s is known for its trademark personal service and gift wraps each product sold. Every order may be shipped or delivered right to a client’s door in Dallas.